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Vice President, Growth

Neo Financial

This is a Full-time position in Calgary, AB posted October 31, 2021.

At Neo, we empower people to get the most out of their money and time.

We’re a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians.

We’re looking for passionate go-getters who want to move fast and create a lasting impact.

Neo Financial is hiring a Vice President, Growth to join our Marketing team in Calgary, AB.

We’re looking for a deeply experienced and data-driven marketing leader with strong knowledge experience scaling consumer brands to millions of users and owning multi-million dollar marketing budgets across various channels.

You’ll be responsible for overseeing the company’s entire marketing function, including customer acquisition and retention, brand and integrated campaigns, as well as customer/marketing analytics.

What you’ll be doing:

  • Manage multi-million dollar monthly budgets across all marketing channels including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, SEO, Referrals, TV, radio, OOH
  • Work with Product, Marketing, Strategy, and Operations teams, to build a differentiated customer experience from app install, to application, to first engagements and beyond
  • Relentlessly work towards maximum customer acquisition, engagement, and retention
  • Manage and operationalize customer analytics for the company to drive growth decisions for the company, including informing product, strategy, and marketing/brand decisions
  • Identify areas of opportunity in our marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points while solidifying proven channels
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI
  • Work closely with Credit Risk teams to create customer lifetime value models and risk models to acquire high quality customers 
  • Guide, mentor and develop a growth team across multiple disciplines of growth and campaigns

Who we are looking for:

  • 10+ years of related marketing leadership experience
  • Deep familiarity with CPA, CPC, CPM, and LTV
  • Experience in managing large consumer marketplaces or consumer digital brands
    – fintech, digital banking, or digital lending is a plus
  • Deep understanding of organic and paid marketing channels
  • Outstanding ability to think creatively, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to synthesize complex ideas into actionable recommendations for senior executives

What will help you succeed:

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once
  • Team players with bias to action to achieve success in an agile environment
  • Passion for Marketing
    – you stay up to date on the industry, platforms and changes as they roll out
  • Analytical mindset, structured thinking
    – you get excited when insights jump out of the data
  • Strategic and business-mindset
    – you find trends in your data and look for the “so what”
  • Creativity and collaboration
    – you love working with a team and creatively solving challenging problems

What it’s like to work with us:

At Neo, you’ll be working with industry-leading technology that changes the way we live and realize a better financial future.

It’s a serious deal, but that doesn’t mean we don’t know a thing or two about having fun.

Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job.

We’re in it together, always.

Gain hands-on experience and be part of the future.

About applying with Neo:

Please apply using Chrome, as applications are only supported using Chrome on desktop.

Neo Financial is an equal opportunity employer.

We are excited to meet with and hire the top talent out there.

We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.

Successful candidates for this position will be required to undergo a security screening, including a criminal records check and may require a credit check.