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Marketing Manager-Paid Media


This is a Full-time position in Waterloo, ON posted May 30, 2021.

Worker Sub-Type: Regular Job Description: BlackBerry®
– the iconic brand you know and trust
– is now a market-leading cybersecurity software and services company.

Today, BlackBerry already secures more than 500M endpoints including 175M cars on the road.

Through independent research, Frost & Sullivan determined that BlackBerry is well-positioned to secure all IoT endpoints, and upwards of 96% of all cyber threats in the current landscape ( read the Frost & Sullivan Assessment ).

BlackBerry is leading the way with a single platform for securing, managing and optimizing how intelligent endpoints are deployed in the enterprise, enabling our customers to stay ahead of the technology curve that will reshape every industry.

Named by Cybersecurity Ventures as 1 of the top 150 companies to watch, our top customers include all the G7 governments, 9 of the top 10 global financial institutions & automotive OEMs, as well as the largest global aerospace, defense, healthcare, and media companies.

Come join us as we deliver ‘Intelligent Security.

Everywhere.’ Are you the person we are looking for?

SUMMARY The primary purpose of this position is to successfully develop, execute and measure digital marketing campaigns with a strong focus on Paid media campaigns.

This role requires good working knowledge and experience with Ad platforms (Search, Social and Display), Analytics, marketing automation and CRM tools and be able to develop and implement data science techniques.

The person is required to be a team player with a positive, can-do attitude; and a strong belief in the importance of partnering with internal stakeholders and cross function teams.

RESPONSIBILITIES Successfully execute inbound and outbound digital marketing paid tactics esp.

Search, Social and Programmatic Display Maintain campaign backend operations (budget allocation, UTM for tagging/ tracking, setting up pixels etc.) and formulate data integration techniques to utilize available platforms and tools Utilize strong analytical skills to understand and measure campaign metrics and KPI’s and provide meaningful analysis of campaign performance by leveraging Ad platforms, Analytics, Marketing Automation and CRM platforms.

Focus on innovative techniques to successfully target the audience/ acquisition by persona, function, industry etc.

and ensure insights and best practices are followed to improve all ongoing and upcoming campaigns.

Utilize strong project management skills to work closely with team members and ensure timely execution of all campaigns.

Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate REQUIREMENTS A minimum 7 years with a BS/BA or 5 years with an MS/MA experience in successfully executing digital marketing programs preferably in a B2B environment Post-graduate coursework may be preferred.

Digital Marketing experience must cover the gamut of Search (Google, Bing AdWords), Social Media (Li, FB, Tw) and Display Marketing platforms (AdRoll/RollWorks etc.) for end-to-end campaign management Proficiency in Marketing automation and CRM tools will be added advantage Require hands-on experience with Google & Adobe Analytics; Web/ CMS experience will be added advantage Marketing, Communications or hi-tech experience preferred LI-ST1 Job Family Group Name: Marketing & Communications Scheduled Weekly Hours: 40